Serica Rojas
Nestea: Chillax Responsibly!
Summer is officially here and so has the numerous line-up of beach activities prepared by Nestea. In its effort to raise the bar this season, the brand has decided to throw a more sustainable and a bigger advocacy this year by teaming up with Boracay Foundation.
The recent launch of its Love the Beach campaign in the Palace Pool Club zeroes in on its advocacy to “chill responsibly this summer”. And what better way to promote responsible tourism than by a bringing in a slew of fun activities.
This message was successfully conveyed during the Nestea event as they introduced its community partners and brand representatives who have all been tapped into bringing fun and sports into the event with the purpose of giving back to the beautiful beaches of Boracay.
This year’s list of influencers include Joyce Pring, Sam YG, Tom Taus, and Arisse de Santos, who proudly led the campaign for “NESTEA Love the Beach.” Together they call out to all those who are planning to hit the beach this season to participate in the line up of environmentally centered efforts. These include shore and underwater cleanups, coral rescue and replanting, among others.
Also now on its second year, Nestea is bringing in the most popular Volleyball players of today such as such as Rachelle Anne Daquis, Ella de Jesus, Sheila Pineda. They are slated to compete in the fantasy match taking place on April 29 and 30.
Finally, the event also served as the launch of Nestea’s newest variant, the Kiwi lemon Blend. It’s made from real tea leaves and light at only 19 calories, making it the “ultimate summer drink”.
In keeping with its tradition of hosting the most anticipated LaBoracay parties, NESTEA partners with ZoukOut to bring international DJ Kaskade, electronic duo DVBBS, and the country’s hottest DJs to this year’s epic beach party on April 30 and May 1 on Boracay shores. Tickets are available at SM TICKETS, Valkyrie, and The Palace Pool Club.
