Categories: Travel Updates

Malibu & DJ Dillon Francis Remix an Internet Sensation into a Summer Anthem You Can’t Ignore

To the beat of The Coconut Nut Malibu Remix, over 30 Malibu Ambassadors from around the world will spark a dance craze #TheCoconutChallenge.

NEW YORK, Aug. 5, 2020 /PRNewswire/ — Malibu is bringing a little bit of sunshine to the world this summer through a partnership with Platinum Selling American DJ and producer Dillon Francis and over 30 Malibu Ambassadors from seven different countries for the launch of #TheCoconutChallenge. Media personalities and creators such as comedian Hannah Stocking, singer and radio presenter Fleur East, and creative director Ashley Banjo will kick off #TheCoconutChallenge by performing The Coconut Nut Malibu Remix dance moves, created by renowned choreographer Matt Steffanina.

“#TheCoconutChallenge represents summer fun and the spirit of being together,” said Johan Radojewski, Vice President of Global Marketing for Malibu at The Absolut Company. “The partnership of our ambassadors from across the globe and the talents of Dillon Francis gives us the opportunity to share a little bit of sunshine.”

And that’s not all! Fans who share their dance moves to the beat of The Coconut Nut Malibu Remix and tag their posts with #TheCoconutChallenge could be featured in Dillon’s crowdsourced music video, scheduled to premiere later this summer.

“The Coconut Nut is a perfect lighthearted anthem for summer vibes, so I hope my new Malibu remix and #TheCoconutChallenge can provide a moment of reprieve while everything in the world still seems so uncertain,” said Dillon Francis.

For more information, please visit: www.maliburumdrinks.com/en/thecoconutchallenge and www.youtube.com/maliburum

Follow @malibu_rum on Instagram
#TheCoconutChallenge #MalibuRum

About Malibu

Malibu is the number one flavored spirit brand globally. As the refreshing taste of summer, Malibu has sustained 30 years of success and is sold in more than 130 countries worldwide, including the US, UK, France, Germany and Canada. Malibu owes its unique taste to a refined blend of Caribbean rum, coconut flavor and high-quality sugar.

Malibu knows that summer is the time when people feel their most free and happy, hence all marketing communication from Malibu is focused on liberating the spirit of summer, helping people to live the best summer possible. Its product portfolio reflects its mission to help people to release their “summer selves”, reflecting the laid-back mood of the season. The broad product range comprises a range of refreshing flavors capturing the essence of summer, including: Malibu Original, the iconic summer drink perfect for creating summer cocktails; and a selection of ready-to-drink cans offering fun and refreshing taste on the go, perfect for spontaneous summer moments with friends.

Malibu is produced and marketed by The Absolut Company, part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.

* Virtue – The creative agency by VICE is the agency of record for Malibu and the creators of the campaign

For further information, please contact:
Ciarra Lee
Associate PR Manager at PRUSA
Ciarra.lee@pernod-ricard.com
Mobile: +1 (917) 605- 0313

Claire Marshall
Senior Account Executive at Ketchum
Claire.marshall@ketchum.com
Mobile: +1 (770) 402-1801


Photo by Thomas Falcone

Photo – https://outoftownblog.com/wp-content/uploads/2020/08/malibu-dj-dillon-francis-remix-an-internet-sensation-into-a-summer-anthem-you-cant-ignore-1.jpg

Photo – https://outoftownblog.com/wp-content/uploads/2020/08/malibu-dj-dillon-francis-remix-an-internet-sensation-into-a-summer-anthem-you-cant-ignore-2.jpg

Logo – https://outoftownblog.com/wp-content/uploads/2020/08/malibu-dj-dillon-francis-remix-an-internet-sensation-into-a-summer-anthem-you-cant-ignore.jpg

Melo Villareal

Melo Villareal is the Online Publisher of Outoftownblog.com. He is an Accountant by profession who left the corporate world at the age of 23 to explore his beautiful country and the rest of the world. Today, Melo works as a part-time Social Media Manager for local and international clients. His full-time work focuses on discovering interesting culture, explore different cuisines and take memorable photos from local and international destinations he's visiting.

Leave a Comment

Recent Posts

Nespresso Premieres New Boutique Concept at the Podium to Immerse Visitors in the Ultimate Coffee Experience and Commitment to Sustainability

New Nespresso Boutique Concept Store at The Podium in Mandaluyong City Invites Coffee Lovers to…

1 hour ago

8 Best Places to Visit in Alabama

Top 8 Places to Visit in Alabama Do you plan to go to the "Cotton…

16 hours ago

Bucket List: 15 Best Things To Do in Times Square, New York City

Times Square Bucket List: Amazing Places to Visit in Times Square, New York City Times…

2 days ago

Smart unveils new GigaLife App for subscribers

Manila, Philippines - Mobile services provider Smart Communications, Inc. is about to transform every subscriber’s…

2 days ago

El Nido Resorts Announces Best Island Getaway (BIG) Sale

Warm Welcomes at El Nido Resorts Manila, Philippines - With the easing of the quarantine…

2 days ago

Travel Gadget: SoundPEATS Truengine 3SE Wireless Earbuds Review

SoundPEATS Truengine 3SE Wireless Earbuds Review Right off the bat, the SoundPEATS Truengine 3SE is…

3 days ago