Grab spotlights community restaurants anew in second year of Indie Eats

Grab Indie Eats

MANILA, PHILIPPINES – GrabFood, the Philippines’ leading on-demand delivery platform, shines the spotlight yet again on Filipino mom-and-pop shops, community restaurants, and independent merchants in the second year of its most talked about food campaign Indie Eats.

Bannering “Sarap na Lumalaban”, this year’s Indie Eats invites foodies everywhere to savor culinary delights from MSMEs that can stand toe-to-toe with the usual go-to restaurant chains.

Indie Eats is one of Grab’s pioneering efforts that support thousands of homegrown small businesses. Building on its success in 2022, the Indie Eats community has flourished and welcomed thousands of new merchant partners, providing an even richer culinary experience for food enthusiasts nationwide.

This year, Grab also partnered with renowned street photographer Jilson Tiu to give select Filipino restaurants a creative boost as they showcase the art behind every mouthwatering creation they offer.

With the Indie Eats x Jilson Tiu campaign, small food businesses Barls Snack Corner, Bebette’s Pancit Malabon, Doble Pares, and Hungry Buns are given an artistic uplift in capturing the art behind their kitchen innovations.

This August, the Grab App will showcase the exclusive Jilson Tiu photos of the merchant partners, adding an irresistibly mouth-watering touch to every Indie Eats order. The featured merchant-partners are also given the creative liberty to use the photos in various assets as they introduce their restaurants and offerings to more Filipinos.

Grab Philippines Senior Director for Deliveries Anton Bautista says,

“Grab takes pride in offering foodies the opportunity to discover hidden gems right in their backyard. Through this, we are spotlighting these community culinary movers, enabling them to tap into a wider consumer base. As we grow our Indie Eats program with more exciting food offerings for everyone, we will continue leveraging our platform to allow our network of highly engaged consumers to experience the wide variety of food our merchants can provide.”

To discover new food faves and check out the Indie Eats x Jilson Tiu photos, foodies can simply click the Indie Eats icon in their app’s GrabFood tab. With a minimum order of Php400 on Indie Eats, foodies will also enjoy a Php 80 discount on GrabFood until September 3.

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