Categories: Travel Updates

Go-Yunnan Launches 17 Themed Cultural Tourism Products

KUNMING, China, Aug. 7, 2020 /PRNewswire/ — On July 18, sponsored by Yunnan Provincial Department of Culture and Tourism and organized by Yunnan Tengyun Information Co., Ltd., the “Friends of Yunnan” — Yunnan’s new cultural tourism products release press conference and the 2nd Campaign of the “Go-Yunnan” Global Experience Officer Program opening ceremony were held in the Colorful Yunnan Ancient Dian Town.


Go-Yunnan Launches 17 Themed Cultural Tourism Products

Tengyun, the creator and operator of the “Go-Yunnan” platform, for the first time launches a new product mix of 17 themes, including countryside, food and beverage, sports, festivals, history, culture, industry, research, cross-border tourism, meditation, travel photography, cities, recreational vehicles, ancient towns, variety arts, public welfare and IP. The new product mix is branded “Go-Yunnan New+”.

According to Fang Tengfei, CEO of Tengyun, the concept of the “Go-Yunnan New+” series is embodied by new understanding, new customer groups, new brand, new product assortment, new product form, new marketing strategy and new operation mechanism, which is intended to mirror freedom, novelty and action to raise the bar on cultural tourism products.

By leveraging the “Go-Yunnan” platform, Tengyun endeavors to explore new cultural tourism products and new marketing methods strategy in Yunnan, promote the products through innovative marketing models such as “travel first, pay later”, “pre-sale” and “satisfaction insurance.” It will tap into new customer groups, with a focus on middle and high-end self-guided tours, customized tours and small-group package tours, and provide satisfaction-guaranteed services, so as to bring tourists reassuring, comfortable travel experiences, help to create new products and new business mode, and to facilitate the transformation and upgrading of Yunnan’s cultural tourism.

In addition, to facilitate the new product promotion in brand new ways, “Go-Yunnan” also launches the Yunnan Tourism Innovation & Idol Sales program, which consists of “one new product design alliance”, “one group of chief experience officers”, “one group of celebrities to tour Yunnan“, “one series of live-streamed product promotion,”, and “one content co-creation to tell the stories of Yunnan“.

At the same time, Tengyun will also establish a new product design alliance in joint efforts with its partners to scale new heights in the industry, academia, cultural tourism and the Internet, and provide well-organized support for the development of the new product mix and the creation of popular products for Yunnan’s cultural tourism.

Well, take out your mobile phones and download Go-Yunnan app now.

View original content to download multimedia:http://www.prnewswire.com/news-releases/go-yunnan-launches-17-themed-cultural-tourism-products-301108287.html

Melo Villareal

Melo Villareal is the Online Publisher of Outoftownblog.com. He is an Accountant by profession who left the corporate world at the age of 23 to explore his beautiful country and the rest of the world. Today, Melo works as a part-time Social Media Manager for local and international clients. His full-time work focuses on discovering interesting culture, explore different cuisines and take memorable photos from local and international destinations he's visiting.

Leave a Comment

Recent Posts

Nespresso Premieres New Boutique Concept at the Podium to Immerse Visitors in the Ultimate Coffee Experience and Commitment to Sustainability

New Nespresso Boutique Concept Store at The Podium in Mandaluyong City Invites Coffee Lovers to…

1 hour ago

8 Best Places to Visit in Alabama

Top 8 Places to Visit in Alabama Do you plan to go to the "Cotton…

17 hours ago

Bucket List: 15 Best Things To Do in Times Square, New York City

Times Square Bucket List: Amazing Places to Visit in Times Square, New York City Times…

2 days ago

Smart unveils new GigaLife App for subscribers

Manila, Philippines - Mobile services provider Smart Communications, Inc. is about to transform every subscriber’s…

2 days ago

El Nido Resorts Announces Best Island Getaway (BIG) Sale

Warm Welcomes at El Nido Resorts Manila, Philippines - With the easing of the quarantine…

2 days ago

Travel Gadget: SoundPEATS Truengine 3SE Wireless Earbuds Review

SoundPEATS Truengine 3SE Wireless Earbuds Review Right off the bat, the SoundPEATS Truengine 3SE is…

3 days ago