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Cebu Pacific and UNICEF unites for children’s better health and nutrition

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UNICEF Ambassador Gary Valenciano and Celebrity Advocate for Children Anne Curtis with the Cebu Pacific cabin crew
UNICEF Ambassador Gary Valenciano and Celebrity Advocate for Children Anne Curtis with the Cebu Pacific cabin crew

Cebu Pacific and UNICEF unites for children’s better health and nutrition

Last week, the Philippines’ leading airline, Cebu Pacific (PSE-CEB) and the United Nations Children’s Fund (UNICEF) launched their partnership in the Change for Good program in the country.

Helping children reach for the skies. Cebu Pacific signs up as the first Southeast Asia airline partner of UNICEF’s global Change for Good program. This innovative partnership between the children’s organization and the international airline industry is designed to collect any amount of cash from passengers and convert these into life-saving materials and services for vulnerable children around the world. The Cebu Pacific and UNICEF partnership supports Change for Good’s First 1,000 Days, which focuses on providing optimal nutrition in the first 1,000 days—from a mother’s pregnancy to a child’s second year of life. Photo shows Cebu Pacific President and CEO Lance Gokongwei and UNICEF Representative Lotta Sylwander.
Helping children reach for the skies. Cebu Pacific signs up as the first Southeast Asia airline partner of UNICEF’s global Change for Good program. This innovative partnership between the children’s organization and the international airline industry is designed to collect any amount of cash from passengers and convert these into life-saving materials and services for vulnerable children around the world. The Cebu Pacific and UNICEF partnership supports Change for Good’s First 1,000 Days, which focuses on providing optimal nutrition in the first 1,000 days—from a mother’s pregnancy to a child’s second year of life. Photo shows Cebu Pacific President and CEO Lance Gokongwei and UNICEF Representative Lotta Sylwander.

“Change for Good is an extraordinary opportunity to help lay the foundation for the Philippines’ future. The team looks forward to working hand in hand with our guests in making a difference in many children’s lives,” said Lance Gokongwei, Cebu Pacific President and CEO.

Aside from First 1,000 Days, Cebu Pacific is also working with UNICEF for disaster response and relief support, according to Lance Gokongwei, the airline’s president and CEO.
Aside from First 1,000 Days, Cebu Pacific is also working with UNICEF for disaster response and relief support, according to Lance Gokongwei, the airline’s president and CEO.

Since 1987, Change for Good®, an innovative global partnership between UNICEF and the international airline industry has collected donations from passengers and converted these into life-saving materials and services for vulnerable children in more than 150 countries around the world.


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“We are very thankful to Cebu Pacific for empowering its thousands of everyday passengers to contribute through their own small way, towards helping provide health and wellness to children in the most at-risk communities,” said Lotta Sylwander, UNICEF Philippines country representative.

As UNICEF’s Change for Good* partner in the entire Southeast Asia, CEB will incorporate this widely beneficial program during the flight. After the Fun Games, CEB’s friendly flight attendants will invite passengers to make a donation to help fund UNICEF’s 1,000 Days Health and Nutrition program. This will be implemented on July 1, starting at CEB’s Manila hub and will be followed through its other domestic hubs.

UNICEF Ambassador Gary Valenciano and Celebrity Advocate for Children Anne Curtis with the Cebu Pacific cabin crew
UNICEF Ambassador Gary Valenciano and Celebrity Advocate for Children Anne Curtis with the Cebu Pacific cabin crew

Aptly called 1,000 Days Health and Nutrition Program, this program of UNICEF will provide optimal health and nutrition to a Filipino child in the first 1,000 days from a mother’s pregnancy to the child’s second year of life, which is a crucial stage in a child’s physical and mental growth. In turn, these beneficiaries will be ensured protection from life-threatening diseases in order that they complete their education with a healthy mind, body and spirit, and succeed in their dreams.

CEB, which marked its 20th year of operations this year, has chosen UNICEF’s First 1,000 Days Health and Nutrition program as the beneficiary of its Change for Good partnership.

Through their Change for Good partnership, Cebu Pacific and UNICEF will work together for First 1,000 Days, which provides child beneficiaries with proper nutrition through: exclusive breastfeeding up to 6 months of age; continued breastfeeding up to 2 years of age, together with appropriate, hygienic and nutritious food; fortification of foods; micronutrient supplementation; and treatment of severe malnutrition.
Through their Change for Good partnership, Cebu Pacific and UNICEF will work together for First 1,000 Days, which provides child beneficiaries with proper nutrition through: exclusive breastfeeding up to 6 months of age; continued breastfeeding up to 2 years of age, together with appropriate, hygienic and nutritious food; fortification of foods; micronutrient supplementation; and treatment of severe malnutrition.

Donate to UNICEF’s Change for Good 1,000 Days program on your Cebu Pacific flights, starting July 1! For more information on Change for Good, visit www.cebupacificair.com and 1000days.unicef.ph.

About Cebu Air Inc. (PSE: CEB)

Cebu Air Inc. is the largest carrier in the Philippine air transportation industry, offering its low-cost services to more destinations and routes with higher flight frequency within the Philippines than any other airline.

About UNICEF

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF and its work please visit www.unicef.ph.

Please visit UNICEF Philippines website, Facebook and Twitter.

 

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