Cebu Pacific and UNICEF unites for children’s better health and nutrition
Last week, the Philippines’ leading airline, Cebu Pacific (PSE-CEB) and the United Nations Children’s Fund (UNICEF) launched their partnership in the Change for Good program in the country.
“Change for Good is an extraordinary opportunity to help lay the foundation for the Philippines’ future. The team looks forward to working hand in hand with our guests in making a difference in many children’s lives,” said Lance Gokongwei, Cebu Pacific President and CEO.
Since 1987, Change for Good®, an innovative global partnership between UNICEF and the international airline industry has collected donations from passengers and converted these into life-saving materials and services for vulnerable children in more than 150 countries around the world.
“We are very thankful to Cebu Pacific for empowering its thousands of everyday passengers to contribute through their own small way, towards helping provide health and wellness to children in the most at-risk communities,” said Lotta Sylwander, UNICEF Philippines country representative.
As UNICEF’s Change for Good* partner in the entire Southeast Asia, CEB will incorporate this widely beneficial program during the flight. After the Fun Games, CEB’s friendly flight attendants will invite passengers to make a donation to help fund UNICEF’s 1,000 Days Health and Nutrition program. This will be implemented on July 1, starting at CEB’s Manila hub and will be followed through its other domestic hubs.
Aptly called 1,000 Days Health and Nutrition Program, this program of UNICEF will provide optimal health and nutrition to a Filipino child in the first 1,000 days from a mother’s pregnancy to the child’s second year of life, which is a crucial stage in a child’s physical and mental growth. In turn, these beneficiaries will be ensured protection from life-threatening diseases in order that they complete their education with a healthy mind, body and spirit, and succeed in their dreams.
CEB, which marked its 20th year of operations this year, has chosen UNICEF’s First 1,000 Days Health and Nutrition program as the beneficiary of its Change for Good partnership.
Donate to UNICEF’s Change for Good 1,000 Days program on your Cebu Pacific flights, starting July 1! For more information on Change for Good, visit www.cebupacificair.com and 1000days.unicef.ph.
About Cebu Air Inc. (PSE: CEB)
Cebu Air Inc. is the largest carrier in the Philippine air transportation industry, offering its low-cost services to more destinations and routes with higher flight frequency within the Philippines than any other airline.
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF and its work please visit www.unicef.ph.