#AirAsiaRedTalks Brings Meaningful Connections and Conversations to Social Media
The world’s best low-cost carrier, AirAsia, and multi-awarded TV host, blogger, entrepreneur, producer, and UNICEF Special Advocate, Daphne Oseña-Paez, have teamed up yet again for another season of RedTalks. RedTalks is a series of travel web episodes that premiered last year in AirAsia’s Facebook page.
The second season of AirAsia’s RedTalks with Daphne was officially launched during the press gathering held at the Twilight Roof Deck of Bai Hotel in Cebu (hotel info) with AirAsia Philippines Chairperson Maan Hontiveros, AirAsia Foundation’s Executive Director Mun Ching Yap, and AirAsia Philippines CEO Captain Dexter Comendador.
“AirAsia is a sociable and innovative brand and we embrace social media not only to engage our fans but also to inspire and connect with our guests. With RedTalks, we are bringing back the era of talk TV and magazine shows to online audience with a refreshing approach using a platform that has become so effective and popular,” said AirAsia Philippines CEO Captain Dexter Comendador.
AirAsia RedTalks host Daphne Oseña-Paez added: “The quality of stories and the online engagement we got last year when RedTalks was launched have been overwhelming. For this new season, we aim to raise the level of discussion and cover a wide range of topics to engage our audience and inspire them to have meaningful connections.”
During the press launch, media partners and bloggers from Manila, Cebu, and Davao got an exclusive peek of the pilot episode entitled “Sweet Connections.”
Daphne travels to Davao with Chef JP Anglo. Chef JP is known as one of the new generation “rock star chefs” because of his flair for creating edgy dishes that boasts strong local Filipino identity. On this episode, they talk about creating something new and fresh using the award-winning Malagos chocolates and include it in the in-flight menu of AirAsia called Santan in April.
Meanwhile, the second episode is all about empowering women, a subject matter that AirAsia has always been championing through the airline’s former CEO and now serving as chairperson, Maan Hontiveros. But before Maan assumed the responsibility of establishing the operation of AirAsia in the Philippines in 2011, she was also an advocate for the environment and performing arts, a civic leader, and a broadcast journalist. She has been hailed by the Filipina Women’s Network as one of he 100 Most Influential Filipina Women in the World (Global FWN100)™ – Builder award category in 2014.
During the press launch hosted by radio DJ Tracy Abad-Prado, Maan’s own story of disrupting the ordinary to create value in the lives of women and to marginalize groups was discussed.
The third episode of RedTalks features David Foster and AirAsia’s collaboration to find the best and tap into a diverse pool of skilled, talented, and creative individuals in the Asian region.
One of the serious global issues that the world has is Human Trafficking, which already reached the Asian shores at an alarming rate. The fourth webisode tackles the issue head-on, to raise awareness to everyone, and to train airline personnel across the region and beyond to combat human trafficking.
In the fifth episode, Daphne visits Bali, Indonesia where she took part in the much-celebrated food festival in Ubud. She interacts with farmpreneurs and learns about upscaling farmers through innovation.
A non-profit organization, Cambodian Living Arts (CLA), which is based in Phnom Penh, has been facilitating the transformation of Cambodia through arts. The organization provides art education and capacity building of arts leaders, provides opportunities for emerging artists to generate income, and creates a sustainable environment for the arts. The sixth and final episode of RedTalks shows the success story of CLA.
Daphne digs into how the collaboration of AirAsia Foundation and CLA brings life and breath to a dying art form.
You may catch the pilot episode of AirAsia’s RedTalks series on AirAsia’s Facebook page on February 24 at exactly 7:00 PM.
AirAsia’s RedTalks is brought to you by AirAsia Big Loyalty, AirAsia Foundation, and Rokki.
You may also follow Daphne’s journey using the hashtag #AirAsiaRedTalks. Follow AirAsia on social media: Facebook (facebook.com/AirAsiaPH), Twitter (@AirAsiaFilipino), and Instagram (@AirAsiaFilipino) to get updates on the latest promotions and activities.