GSM Shows Love for the Filipino Artists
GSM Premium Gin sheds light on the local art scene as it sponsors an art event located at Jaime Velasquez Park, Salcedo Village in Makati City. Dubbed “Art in the Park,” this gathering involves a diverse group of local artists as well as enthusiasts contributing their talents toward visual arts.
Cocktail Cups Art
GSM Premium Gin’s participation is more than just serving handcrafted cocktails to all participants. In the spirit of recycling combined with creative arts, all returned cocktail cups are utilized to form a large scale logo of the Ginebra San Miguel. The logo was originally conceptualized by National Artist Fernando Amorsolo and is now made through a more modern medium.
The event offered more than just a GSM logo, however, as artists also contributed their unique talents in creating the St. Michael Archangel design, this time using stencils to bring this iconic image to life. Instead of just basic black and white, however, the artists showed exactly how this classic picture will look like with splashes of color added in. An image that has been instilled in the minds of both younger and older Filipino generations, there’s no question that this artistic display got everyone’s attention.
Other attractions include the GSM Premium Gin cart with the eye-catching logo carefully etched into the wood. A unique attraction in the event, the gin cart was the subject of many selfies and group pictures as everyone made their mark in this event celebrating 183 years of Ginebra San Miguel.
GSM Continues the Tradition
GSM makes a commitment toward providing Filipinos all over the country a refreshing way of having fun without losing sight of their heritage. According to Assistant Brand Manager Giselle Villanueva, their “presence in the Art Park signifies that the brand appreciates art not just as a form of expression, but as a medium that can be purposeful.”
He adds that through the Art in the Park event, they aim to help with the growth of local talent as a mark of greater things to come not just for the brand but also for the community.
True to form, GSM showcases their own brand of artistry and creativity, this time through the blending of GSM with various flavors for a tasteful experience of art through your tongue. Expertly made cocktails include the Sweet Lemony Martini, Mango Paradise, and the uniquely Filipino, Calamansi Surprise. The Gin and Tonic – being a perpetual classic, never leaves the on-site bars’ menu.
About GSM Premium Gin
The brand is the proud recipient of the Gold Quality Label of the Monde Selection International Institute for Quality Selections. Featuring a blend of juniper berries and extracts with a touch of citrus and alcohol, the brand is a Filipino favorite, taken during or even without special celebrations. GSM is a subsidiary of the San Miguel Corporation, known for producing quality liquors including the GSM Blue, Primera Light Brandy, Vino Kulafu, Antonov Vodka, GSM Blue Flavors Brown Coffee, and GSM Blue Flavors Mojito.