The World’s Longest Christmas Celebration

Did you know that the archipelagic nation called Philippines is celebrating Christmas as early as September? All around the world the news media talks about how Christmas gets earlier and earlier each year, but everyone seems to ignore the fact that in the Philippines, Christmas has started very early for a long while now. In fact, Christmas in the Philippines is the world’s longest Christmas celebration and it has been so for quite a while.

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Christmas in the Philippines starts as early as September 4th! It begins up to one hundred days before December 25th so it isn’t the 12 days of Christmas…it’s the 101 days of Christmas! this may sound cheesy but the celebration begins with one of the world’s most beloved cheeses: Eden’s Sarap ng Pasko which starts the season with love and delicious tidings of joy.

Cheezy Malunggay Pops

In partnership with ABS-CBN network, Eden has kicked off a celebration they are calling 100 days and 100 dishes. Participating towns in the PI are having cook offs to see who can make the tastiest dishes from local products.

Eden Cafe 5845

Each town is participating later to see which Filipino town has the tastiest dish in the nation. The results are used to feed the poor from churches and delight the palates of townsfolk. In past years, the celebration has had better than expected results with tens of thousands of people enjoying food, family, and fun. It’s never too early to highlight the joys and wonders of Christmas. This is especially true in the Philippines where the values of family and taking care of one another are among the strongest in the world.

Las Pinas Boys Choir

It’s not just about the food though. The Christmas celebration is about uniting the diverse people and places of this country into a single body of love, sharing, and joy. As such, it is the hope of organizers that the Philippines can act as a light to the world.

Cheese Coated Churros

All of this will lead to one delicious Yuletide meal. It’s not just a contest, it’s a way where Filipinos can really embrace the Christmas message through sharing food with one another. The goal of Eden is to unite the country as a single family enjoying a Christmas feast together. The towns that were selected to participate range from popular to little known throughout the 7000 islands of the Philippines.

Katuray ala Keso en Tuna

Of course, the ultimate effects of this will be felt further than just in the Philippines. The idea is that this wonderful event will inspire the entire world. This is the world’s longest Christmas celebration and it embraces the Filipino idea of making tasty treats within a small budget so that everyone, rich or poor , can enjoy the food wonders of the season. One hundred towns with one hundred delicious cheese based meals! Yum!

Desserts made from Eden Cheese

Imagine a world where everyone eats, everyone smiles, and everyone shares. That is the idea of the Christian celebration. By uniting towns in an endeavor like this Eden Cheese hope’s to show the world that Christmas isn’t just about commercialism and gluttony, but is about unity. The people of the Philippines are the ideal population to make this point, since they have a long tradition of sharing, taking care of the poor, and cooking in an economical, unpretentious, and oh so delicious way.

Cream Puff with Kraft Eden Cheese

By making this celebration the longest Christmas celebration in the world, Eden hopes to promote not just it’s cheese products which are very scrumptious indeed, but also to highlight the generous, good willed,and community minded ideals of the Filipino people. So, if you don’t already know, it’s time to get out your Santa hats and sleigh bells because Christmas has arrived in the Philippine islands.

Vote for your town and help them realize their simple community wish by winning 2M in support fund and 100,000 for yourself. Send an Eden carton and be counted. Visit www.sarapngpasko.com or call 72-PASKO for more details.

About Kraft Foods

The combination of Kraft Foods (http://www.kraftfoodscompany.com) and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. The combined company’s portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70+ brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

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