The Department of Tourism (DOT) through the Philippine Convention and Visitors Corporation (PCVC) will spearhead this years Philippine Travel Exchange (PHITEX ‘09) which will be held at the SMX Convention Center in Mall of Asia on September 02-04, 2009.

PHITEX is an annual travel marketing event to strengthen the country’s tourism brand image and to encourage local and foreign participants to promote affordable and competitive Philippine tour packages.

Mount Pinatubo

The main component of PHITEX is the Travel Exchange or (TRAVEX), whereby Sellers of Philippine tourism products meet up with international tour operators in one-on-one scheduled business appointments.

PHITEX provides a unique venue for buyers from all over the world to meet with Philippine tourism players and be introduced to a whole range of leisure and adventure activities, including resort holiday breaks, diving, glamping (camping luxury-style), birdwatching, spa and wellness, trekking, and golf. It takes place over a period of two days and is followed by specially-designed post tour programs and site inspection visits to some of the country’s top tourist destinations.

This year’s theme is “Explore, Experience … The Philippines is made to be traveled”. The country’s unique 7,107-island geography is ideal for those seeking adventure, diving, history, dining and shopping. The Philippine Department of Tourism is spearheading the promotions to highlight some of the archipelago’s unique island attractions that a traveler can explore, as well as experience the fun and excitement the myriad of activities which they can engage in while in the country.

In addition to TRAVEX, pre- and post-conference tours to key Philippine attractions and destinations are available for the Buyers to experience first-hand the beauty of our islands and the warmth of its people.

This year’s PHITEX is organized and supported by Philippine Tour Operators Association (PHILTOA), Philippine Travel Agencies Association (PTAA) and Hotel Sales and Marketing Association (HSMA).

Further details are available at the www.okspinoy.com/phitex  or by calling the PHITEX ’09 Secretariat with telephone numbers (02) 525-7320 and 525-9318 local 269/258.